It’s been a minute since TikTok crashed the global social media party in 2018. And a lot has happened. For instance, the Washington Post hired a TikTok application expert. Buzzfeed is recruiting teens to pay for the election on TikTok. Based on the Verge, Justin Bieber is desperate for his single “Yummy” to go viral on TikTok. A who’s-who of celebrities, including everyone from Snoop Dogg to Reese Witherspoon, have opened accounts. And ads finally made their way onto the platform, in addition to a shoppable component.
Teenagers are gaga for TikTok. Along with the advertising floodgates wide open, brands are far too. Chipotle, Nike, Skittles, Fenty Beauty, Pepsi, and Universal Pictures are among the a lot of companies that have already been lured by TikTok’s warpspeed success.
So, is it time for the company to start TikTok marketing? Find out about TikTok stats, demographics, and ad options to find out if it’s a fit for your business. TikTok calls itself the “destination for brief-form mobile videos.” In certain ways it’s a bite-size version of YouTube, with videos ranging between five and one minute in length. Creators get access to an assortment of filters and effects, as well as being a massive music library.
Tracks on TikTok have high meme potential, and it’s turned the app into something of the hitmaker. Lil Nas X’s country tap jam Old Town Road is the best example of this. While lassoing some near 67 million plays on TikTok, the only trotted to #1 on the Billboard Hot 100, where it stayed for a record-setting 17 weeks.
ike every other social network, TikTok features a gamut of influencers and meme machines who profit from views, likes, comments, shares-and virtual coin. There are many than 35 TikTok stars who count their followers within the tens of millions-most of whom are certainly not mainstream celebrities.
But the machine most central to TikTok’s instant success is its algorithm, which utilizes artificial intelligence to make personalized recommendations for viewers. The video feed plays the minute the app opens, instantly sucking viewers in. Users can follow their favourite creators, however they don’t need to for your feed to become filled automatically with curated clips.
As Facebook founder Mark Zuckerberg put it in leaked audio: “I kind of take into consideration TikTok as though it were Explore for stories, which were the entire app.”
TikTok makes content discovery central to its experience-that is what allows videos to blow up so fast.
A brief history of TikTok
In China, TikTok is referred to as Douyin. The forerunner to the TikTok app, Douyin was released by ByteDance, the world’s most valuable startup, in 2016. TikTok officially made its overseas debut in 2018 if it merged with Musical.ly.
TikTok’s success has not come without controversy. The app was briefly banned by lawmakers in India last year who cited cultural degradation and explicit content as reasons. In the United States, the government Trade Commission levied $5.7 million fine for violating children’s privacy law. Security concerns have led the U.S. government to produce a national ougzhw report on the app, while censorship allegations have drawn criticism from lawmakers and competitors.
TikTok has fresh competition in 2020. Byte, a brand new TikTok rival from the Vine cofounder, danced to the top of Apple’s app store on Jan 24. And Google just jumped in to the short-form video game with Tangi. In Asia, Tencent-backed Kuaishou is gaining popularity, while its sister app, Kwai, is popular in Brazil. And of course, Facebook and Instagram will also look to close in on TikTok this season.